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Title: Marketing and Communications Associate

Location: Lagos, Nigeria preferred but will consider Abuja.

Posted At: July 1, 2022


About us

At mDoc, we are working to augment the health system, in partnership with private and public entities to focus on what matters to our members in their communities. We are building an enabling community-based and digital ecosystem to better help people with self-management of their chronic conditions while helping them navigate quality in-person healthcare when face-to-face care is needed.  We focus on personalized self-care. Over the next few months, we will grow quickly with key projects requiring a deep focus and the discipline, rigour and humility to test alongside our customers, iterate and ultimately scale quickly. The person filling this position is a critical anchor to driving the success of our company. 


The position: 

In this position, you will help build moc's brand awareness by managing our marketing and communications initiatives and bringing mDoc messaging to life through external and internal means. You will co-create messaging, develop campaigns, and actively drive customer engagement across all segments. You will be expected to gain a deep understanding of customer experience, identify product gaps and generate new ideas that grow market share, improve customer experience and drive growth. You will  also be expected to create buy-in for the product vision both internally and with key external partners 

Customer engagement is key to driving impact and you will work closely with end-users, designers,  clinical and care teams and the developers to create messaging that is meaningful to our internal and external customers. mDoc is a start-up company which requires that this role is filled by someone who is entrepreneurial, ambitious, strategic and understands what client-centred execution entails. You will leverage multiple social channels to reach our various audiences to communicate our messaging and will be responsive to analyzing the effectiveness of the messaging and the channels.  

You will support the Comms and Marketing Manager to develop and evaluate promotional plans for product launches to ensure that they are consistent with product line strategy and that the message is effectively conveyed, using user-centred design principles. Given we have several external events, you will work closely with the team and participate in these events to capture the work, understand our different audience segments and optimize our messaging. This role transcends social media and requires a business-minded individual who is willing to work with the Growth Manager and the clinical teams to help strategize, launch, and evaluate marketing campaigns using a variety of platforms.

Responsibilities:

  • Work closely with mDoc and Marketing leadership to create and execute marketing and communications plans and policies, this includes overall internal and external communication and marketing strategy including social media (inclusive of Twitter, IG,  Facebook, and LinkedIn) and outreach campaigns, newsletters, blogs, emails and editorial calendar as well as research-based presentations and publications.  
  • Develop brand guidelines and train the internal staff on how to communicate mDoc's brand in a consistent manner.
  • Expand and manage mDoc's digital media presence
  • Work closely with team members to co-create reports, decks and digital content to engage audience segments and drive measurable action.
  • Develop a calendar with a detailed implementation plan of the strategy and specific rollout dates of the products.
  • Liaise with external designers, consultants, influencers and marketing firms to deliver on larger  campaigns and initiatives and support dissemination of virtual events and more
  • Support development of content for member education in different formats.
  • Test the impact of different strategies on member engagement and experience
  • Manage mDoc's segmented contact lists
  • Cultivate relationships with key media outlets

Requirements

  • Bachelor's degree in communications, public affairs, journalism, literature and/or marketing or health required.
  • Master's degree preferred
  • Experience and understanding of health and healthcare
  • Demonstrated experience in a similar role for a minimum of five years
  • Exceptional communication, presentation and organizational skills
  • Great proven writing and editing skills and story-telling. Graphic design skills and social media analytics tools would be a plus.
  • Experience in using web/CRM software, social media platforms, and social media management tools.
  • Ability to conceptualize and execute social briefs on tight timelines, and juggle competing priorities.
  • Comfort in working with a global team and in a startup environment.
  • A recognition that mDoc is an early-stage startup so we work around the clock and are looking for you to work quickly and efficiently.
  • A willingness to work super hard and problem-solve as a collective.

To apply:


Please send all of the below to [email protected]. Please note that only short-listed applicants will be contacted.

  • Your resume or cv
  • A cover letter
  • A link to your Twitter or IG handles if you have one.
  • Two published writing samples